Good Pictures Sell
Good pictures can help sell - you can take that to the bank. Here's a few simple and effective tips/tricks to help ensure even the beginner photographers can get some good selling pictures.
Opt for Natural Light
Choose the right time of the day (usually around 4pm during warmer months – wee bit earlier during cooler months) to ensure the sun isn’t too low.
Seems obvious (not all are born with the magical gift of common sense), but make sure all curtains/shades/etc. are open so you get the most natural light flooding into the space you want to photograph.
Natural light makes everything look crisp, cool and S-O much better.
And try not to use a flash.
Compose Your Pictures
Keep the space you’re photographing in mind when composing your pictures.
Seems obvious, just don’t just point & shoot. Stop and think about the overall scene you’re trying to capture and what will work best with angles, lighting, content, etc.
Look With Your Lens
Take lots of trial photographs of each room – you have unlimited memory Scrooge McDuck (well you’ll have a few GB’s at least), so don’t be afraid to take lots of quick shots to get a sense of what works best for that space.
Take your time having a browse through the photos on the camera that might make you notice unsightliness that your normal eye missed like wires, remote controls, bins out in full view, etc. sticking out in the frame that stick out like a sore thumb.
You can photoshop these bits & bobs out afterwards, but its easier to sort sooner rather than later.
Shoot The Best Feature
Chose a focal point in each room and fill the frame.
It’s easy to get a focal point in most rooms – living room – fire, kitchen – island, etc.
If the rooms nicely staged around a very nice selling feature, like a feature fireplace that just happens to be burning red, this will undoubtedly attract a far larger audience.
Whether it’s some beautiful bespoke furniture, that lovely little kitchen corner nook or some feature wood paneling – focus on these stand out features and it will ensure potential buyers are curious to see more.
Take a Knee
Unless you're an extra from Charlie and the Chocolate Factory, you're probably not going to be able to photograph the space at the best angle for what you’re after.
Take wider shots from a kneeling (or lower) position to make the room look bigger. I took the below lying flat on my stomach in order to make a small bathroom space look bigger and help get a balance of floor/ceiling in the final shot.
Try a Few Vignettes
Get a few close-ups to show off the house's character and charm (if it has any – if it doesn’t I’m stumped as to what to do?!?).
Use a fixed 50mm lens (or similar) and zoom in on desirable details like artwork, original ceiling roses, feature lead windows or old beautiful wooden doors to ensure they get highlighted in the house feature.
Prepare Every Room You Plan to Shoot
Sort out all clutter.
You’d be surprised how many people just leave stuff everywhere and think it’ll add a lived in feature to the photos.
No – it just makes your house look like a scene from a hoarding show.
If you’re photographing a kitchen – take off all fridge magnets, no one cares if you’ve been to Pamplona to run with the bulls.
If you're photographing a living room - take all remote controls off tables, hide magazines and have some sense.
People care about clean attractive spaces. Hide all the everyday life traces including sponges, paper towels, dish cloths, etc.
You want the rooms to look like a show house – not a cook house.
This goes for all rooms – remove excess items and ensure you’re portraying the house in the best possible light so people will feel compelled to come and have a nosey in the flesh.
Use A Tripod
It’s good to have a mixture of handheld shots to choose from. But nothing will beat the crispness of the shot you’ll get using a tripod.
Especially for those wide-angle shots where you’re trying to get the best shot to use as your feature point for selling.
And take your time – set up level and ensure you take enough to be able to stitch a good shot together later when editing.
I cannot understate the importance of having indoor plants and greenery in your selling photos.
I’ve written a previous blog post about the importance of green (https://www.cwworks.co.nz/single-post/2016/05/03/14-interior-design-trends-youll-fall-in-love-with), but I’ll stress it again – green helps sell.
It gives the appearance of a healthy warm inviting space. So if you don’t gots no green – get some before attempting to sell.
Even if you have to go take some from a red zoned garden in New Brighton – I’d recommend having green in your selling shots.
Anyways, thanks for reading – hope you enjoyed the tips and tricks above. If you’re still not confident and you only have an iPhone 4s to take your snaps – please feel free to contact me to help out through https://www.cwworks.co.nz